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Privacy Policy

Privacy Policy

Non-Personally Identifiable Information

At Packetlabs (“we”, “us”, “our”), we provide services to assist in protecting and securing organizations from costly cybersecurity breaches by collaborating with them to enhance and strengthen their security posture.

This Privacy Policy applies to Packetlabs’ website (https://www.packetlabs.net/), applications and online services (“Sites”). It describes our information practices as they relate to your personal information. Please take time to thoroughly review this Privacy Policy. By using our Sites, you agree to the collection, use, sharing and disclosure of your personal information, as described in this Privacy Policy.

Summary

This Summary provides an overview of some important information regarding our collection, use, and disclosure of personal information. Please review Packetlabs’ full Privacy Policy before using our Sites, or providing us with Personal Information.

  • We may collect personal information from you, including your full name, job title, address, phone number, email address and company name, which we primarily use in connection with assessing the scope of services required and conducting our penetration testing. Please review the “Personal Information” and “Use of Your Personal Information” sections of this Privacy Policy for a full description of the personal information we collect and how we use that personal information. 

  • We may share your personal information with our service providers, including individuals or organizations who are, or may be, involved in maintaining, reviewing and developing our systems, procedures and infrastructure, including testing or upgrading our computer systems, providing email solutions, or hosting services. We also engage advertising, marketing and analytics service providers. For more details, please review the section below on “How We Share Your Personal Information”. 

  • You have the following choices:

    • Opt-Out: You may contact us to opt-out of the use of or sharing of your personal information. Note that if you seek to withdraw your consent to the processing of personal information we need to provide our services, we may not be able to provide those services to you. 

    • Unsubscribe: If you no longer wish to receive marketing emails from us, you may choose to unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us at: privacy@packetlabs.net. 

    • Cookies Settings and Preferences: You may refer to your browser settings to disable cookies and other tracking technologies. To learn more about interest-based advertisements and your opt-out rights and options, visit http://youradchoices.ca/choices/. You will find an opt-out option for Google Analytics here: https://tools.google.com/dlpage/gaoptout/.

  • Contact us: For more information on our Privacy Policy, our privacy practices, or to obtain access to or correction of your personal information, please contact us at: privacy@packetlabs.net.  

TABLE OF CONTENTS

  • Personal Information

  • Consent

  • How Information is Collected

  • Use of Your Personal Information

  • How We Share Your Personal Information

  • Access, Correction and Accuracy

  • Your Choices

  • Security of Personal Information

  • Links to External Sites

  • Retention of Personal Information

  • Cross-Border Transfer and Storage of Personal Information

  • Resolving Privacy Concerns

  • Updates to this Privacy Policy

Personal Information

Personal information means any information that is about you and identifies you personally, either alone or in combination with other information.

We collect the following types of personal information in order to assess the scope of services needed and assist you with your inquiry:

  • Full name

  • Job title

  • Address

  • Phone number

  • Email address 

  • Company name

  • Your role within your company, and information about your needs and the services you are seeking

  • We further collect any personal information you choose to provide to us, for example, when you interact with us, including when you leave product/service reviews

  • Call recordings 

Usage Information

In order to upgrade our website and better serve the needs of visitors, we collect certain pieces of information, including browser type, referring page, pages viewed while on the site and the date and time of visit.

Consent

We will obtain your consent before, or when, we collect, use and/or disclose your personal information, unless we are required or permitted to process your personal information by applicable law. By visiting our Sites, filling out forms on our website, sending us emails, inquiries and requests, or otherwise interacting with us or providing us with personal information, you consent to the collection, use, sharing and disclosure of your personal information as described in this Privacy Policy. Otherwise, Packetlabs will obtain your consent to collect, use or disclose your personal information for any new or additional purposes, as required in accordance with applicable law. 

At any time, subject to contractual and legal restrictions, you may withdraw or change your consent to our use of your personal information by emailing us at privacy@packetlabs.net. It should be noted that to better protect your security, we may only be able to respond to your requests and inquiries if you provide us with personal information for authentication purposes we are able to verify your identity. If you choose not to provide us with the required personal information, we may not be able to respond to you. Please further note that the withdrawal of consent will not have retroactive effect.

In certain circumstances, Packetlabs may have a legal duty or right to collect, use or disclose your personal information without your knowledge or consent. For example, we may disclose your information in accordance with applicable laws, where it is required to be disclosed: (i) for the purposes of completing a business transaction, such as the sale of our business, merger, amalgamation, financing or other similar transaction; (iii) for law enforcement purposes; (iiiii) for the purpose of complying with a legal requirement; (iviii) where information is public as permitted by law; (iv) where it is reasonable for the purposes of investigating a breach of an agreement, or actual or suspected illegal activity; or (vi) where it is necessary to permit us to pursue available remedies or limit any damages that we may sustain. 

How Information is Collected

  • Information You Provide to Us: We collect personal information that you voluntarily provide to us when you request our services, fill out the forms on our Sites, send us emails and inquiries, and leave product/service reviews, or otherwise provide it to us.

  • Cookies and Tracking Technologies: We use cookies and other technologies to collect usage information when you visit our website and to improve website functionality. Cookies are small data files placed on your computer when you visit a website. These files can be either persistent or temporary cookies. Persistent cookies are stored on the computer’s hard drive, while temporary, or “session”, cookies expire at the close of the browsing session. These files are helpful in streamlining user experiences on the site and providing Packetlabs with information about how visitors are interacting with our website.  

Use of Cookies

Cookies are small data files placed on your computer after visiting a website. These files can be either permanent or temporary cookies. Permanent cookies are stored on the computer’s hard drive, while temporary, or “session”, cookies expire at the close of the browsing session. These files are helpful in streamlining user experiences on the site and providing Packetlabs with personally non-identifiable information about how visitors are interacting with our website.

You can refuse to accept cookies by implementing this preference in your web browser. Please note, however, that this may prevent your ability to take certain actions or enjoy certain features while on our site.

Use of Your Personal Information

We collect your personal information to:

  • Process your requests for our services, including to provide quotes and for the purposes of sales follow-ups; 

  • To define the scope of services you are seeking (e.g. to support the needs analysis and the discovery meeting); 

  • For email marketing – such as to deliver content to users who are interested in exclusive offers, industry news, updates and educational resources where you have provided consent; 

  • For remarketing ads to present you with relevant content, marketing materials and advertisements, by analyzing your interest based on how you use our website;

  • To improve the quality and functionality of our website and services and to ensure that our website and services remain functioning and secure; and

  • To communicate with you. When you contact us, we may retain those communications in order to process your inquiries and respond to your requests.  

How We Share Your Personal Information

We may share your personal information with our service providers, including individuals or organizations who are, or may be, involved in maintaining, reviewing and developing our systems, procedures and infrastructure including testing or upgrading our computer systems, providing email solutions, or hosting services, such as:

  • We use HubSpot to collect information from customers/users via our online forms.

  • Customers can leave product/service reviews on platforms we subscribe to like Clutch and G2. 

  • We use Gong.io to collect call recordings. 

We also use service providers for advertising, marketing and analytics. This includes cookies and third-party analytics services, such as Google Analytics, to allow us to tailor our website and advertisements to better match your interests and preferences and to evaluate use of our website for optimization, marketing and ad targeting. For more information on how to opt-out, please see the “Your Choices” section below. 

We may also use or disclose your personal information for the purpose of entering into and completing a business transaction, such as the sale of our business, merger, amalgamation, financing or other similar transaction.

Updates to This Policy

We reserve the right to amend this policy for any reason without express prior notice. Please refer to this page whenever you visit our site to ensure you are fully up to date on our privacy policy.

Access, Correction, and Accuracy

Upon written request and authentication of identity, we will provide you with access to your personal information under our control, and you may ask us to correct it if you think it is inaccurate, subject to any legal requirements and applicable exceptions to the right of access and correction. We endeavor to respond to all access requests within a reasonable timeframe. We will notify you in writing whether your access request is granted or refused and provide our rationale for any refusal and information on next steps. 

If you demonstrate the inaccuracy or incompleteness of your personal information under our control, we will take appropriate measures to amend or supplement this information. 

Your Choices

You have the following choices as they relate to your personal information. If you are located in the United States or Australia, please also review the additional, jurisdiction-specific rights described in the sections below.

  • Opt-Outs and Unsubscribe: You may contact us to opt-out of the use of or sharing of your personal information. For example, if you no longer wish to receive marketing e-mails from us, you may choose to unsubscribe at any time by clicking on the “unsubscribe” link in our emails or by contacting us atas: privacy@packetlabs.net.  Please note that if you seek to withdraw your consent to the processing of personal information that we need to provide our services, we may not be able to provide those services to you.

  • Cookies Settings and Preferences: You may disable cookies and other tracking technologies through the settings in your browser. If you wish to disable cookies, please refer to your browser help menu. Please note that if you disable cookies, you may be unable to access some customized features of our website. To learn more about interest-based advertisements and your opt-out rights and options, visit http://youradchoices.ca/choices/. Please also visit these third-party sites, listed below, to review their privacy policies and manage their cookies and other tracking technologies:

  • Google Analytics: We use Google Analytics on our website. Google Analytics is a web analytics service that uses cookies to measure user-interaction and allows us to analyze and enhance how you interact with our website. It provides statistics and basic analytical tools for search engine optimization and marketing purposes. Google Analytics also uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form. The anonymous information generated by Google Analytics cookies about your use of our website (including IP address) is transmitted to Google and compiled into aggregate statistical reports that are used by Packetlabs to optimize website content. 

For more information on how Google Analytics collects and processes information, as well as how you can control the information sent to Google, please review Google’s site “How Google uses data when you use our partners’ sites or apps” located at: www.google.com/policies/privacy/partners/. Google offers an opt-out mechanism here: https://tools.google.com/dlpage/gaoptout/.

  • Google Ads: These cookies help us make our advertising more effective. You can use Google Ads Settings to manage the Google ads you see and opt-out of ads personalization. 

  • HubSpot: HubSpot uses cookies for marketing automation and tracking user interaction. Visitors can opt out of HubSpot tracking by not consenting to cookies when presented with the cookie banner. 

  • ZoomInfo: ZoomInfo uses tracking technologies to collect business contact information. Users can opt out by visiting the ZoomInfo Privacy Center and following the instructions provided there for data removal and opt-out.

  • LinkedIn: LinkedIn uses cookies to track interactions for advertising and networking. Users can manage their advertising preferences per the instructions on LinkedIn’s website.

  • Bing: Bing uses cookies for search and advertising purposes. Users can manage their cookie preferences and opt out via Microsoft's website.

Security of Personal Information

Packetlabs is dedicated to protecting the privacy of its users. To that end, we implement data security procedures and technologies, including physical, technical and organizational security measures , and enact upgrades to maintain that level of security. Packetlabs is SOC2 Accredited. We maintain security standards within our company, and are formally audited by a third-party annually. Only select Packetlabs employees and representatives have access to personal information collected through the websiteby Packetlabs, on a need-to-know basis.

Personal information that we collect is stored using standard physical, technical and organizational security procedures and practices in an effort to protect the information from unauthorized access, destruction, use, modification, or disclosure. Please note that confidentiality and security can never be 100% guaranteed when information is transmitted or stored, including when this is done electronically. 

We may provide links to, or automatically produce search results for, third-party websites or resources, including social platforms, such as LinkedIn, X (formerly Twitter), and Facebook, or third-party information referencing or linking to third-party websites or resources. The presence of links on the Packetlabs website to external sites does not constitute an endorsement of these external sites. Packetlabs does not maintain these external sites and is not responsible for the content or privacy measures on them. You acknowledge and agree that Packetlabs is not responsible for the content or information contained therein. When you follow such a link, you are no longer protected by our Privacy Policy, and we encourage you to read the privacy statements or other disclaimers of such other parties. Packetlabs is not responsible for the privacy or security practices or content of external websites, services or products. 

Our website uses YouTube’s API services in connection with embedding video thumbnail images and descriptions provided by YouTube LLC (“YouTube'') for informational purposes. Accordingly, you acknowledge and agree that by accessing the video linked through the embedded video thumbnail images and descriptions, you are also agreeing to YouTube’s Terms of Service (https://www.youtube.com/t/terms) and Google’s Privacy Policy (https://policies.google.com/privacy). Using YouTube’s services requires a connection to be established on YouTube’s services and certain information is transmitted to YouTube during this process. We do not control the collection, use or storage of such information by YouTube and do not have access to any of the information collected. Please review YouTube’s (www.youtube.com) privacy policies before using any YouTube functionalities on our website. 

Retention of Personal Information

We keep your personal information for only as long as necessary to fulfill the purpose for which it was collected and to meet our legal and contractual obligations.  The length of time we retain personal information varies, depending on the purpose for which it was collected and the nature of the personal information. This period may extend beyond the end of your relationship with us, but it will only be for so long as is necessary for us to have sufficient information to respond to any issues that may arise at a later date, and to meet our legal obligations.  

We will destroy, erase or make anonymous personal information as soon as it is reasonable to conclude that the original purpose is no longer being served by retention of the information and retention is no longer necessary for legal or business purposes. 

Cross-Border Transfer and Storage of Personal Information 

Packetlabs Ltd. is based in Canada, with additional offices in the United States, and Packetlabs Pty Ltd. based in Australia. Depending on your location and which Packetlabs entity you interact with, your personal information may be transferred to, stored, and processed in a country other than the one in which you are located, including Canada, the United States, Australia, and Germany, where privacy laws may offer different levels of protection than those in your home jurisdiction. Your personal information may also be subject to access by and disclosure to law enforcement and government agencies under the applicable legislation of those jurisdictions.

Where we transfer personal information about an individual in Australia outside of Australia, we take reasonable steps, as required by Australian Privacy Principle 8, to ensure the overseas recipient handles that information consistently with the Australian Privacy Principles, including through contractual protections with our service providers.

We store personal information in Canada, the United States, Australia, and Germany. If you have any questions, please contact us using the information in the “Contact Us” section below.

Additional Information for U.S. Residents

This section supplements the rest of this Privacy Policy and applies specifically to residents of the United States, including California, to the extent required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), and other applicable U.S. state privacy laws, which may include laws in effect in states such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and other states that have enacted comprehensive consumer privacy legislation.

Categories of Personal Information We Collect

In the preceding 12 months, we have collected the categories of personal information described in the “Personal Information” section above, which may include identifiers (such as name, email address, and phone number), commercial information, internet or other electronic network activity information (such as browsing and usage data), and, if you choose to provide it, audio information (such as call recordings). We do not knowingly collect personal information from minors under 16 years of age.

Sources and Purposes

We collect this information directly from you, automatically through your use of our Sites (such as through cookies), and from the service providers described in “How We Share Your Personal Information” above, for the business and commercial purposes described in the “Use of Your Personal Information” section above.

Sale and Sharing of Personal Information

We do not sell personal information for monetary payment. However, our use of advertising and analytics service providers, including Google Analytics, Google Ads, LinkedIn, and Microsoft/Bing, to serve interest-based advertising and evaluate our marketing performance may constitute a “sale” or “share” of personal information under the CCPA, because these providers may receive identifiers or internet activity information about you for cross-context behavioral advertising purposes. You have the right to opt out of this sharing at any time, as described in the “Your Choices” and “Do Not Track and Global Privacy Control Signals” sections above, including by declining non-essential cookies through our cookie consent banner.

Your CCPA Rights

If the CCPA applies to our processing of your personal information, you have the right to:

  • Know and access the specific pieces and categories of personal information we have collected about you, the sources of that information, and the purposes for collecting, selling, or sharing it;

  • Delete personal information we have collected from you, subject to certain exceptions;

  • Correct inaccurate personal information we maintain about you;

  • Opt out of the sale or sharing of your personal information;

  • Limit the use or disclosure of sensitive personal information, to the extent applicable; and

  • Not receive discriminatory treatment for exercising any of these rights.

To exercise any of these rights, please contact us at privacy@packetlabs.net. We will verify your request using the personal information you have already provided to us, and we may ask for additional information solely to verify your identity. You may also designate an authorized agent to make a request on your behalf by providing us with written authorization; we may still require you to verify your own identity directly with us.

Other State Privacy Laws

Residents of certain other U.S. states with comprehensive privacy laws in effect may have similar rights to know, access, delete, and correct their personal information, and to opt out of targeted advertising, the sale of personal information, and, in some states, profiling in furtherance of decisions that produce legal or similarly significant effects. 

Additional Information for Australian Individuals

This section supplements the rest of this Privacy Policy and applies specifically to individuals in Australia. In Australia, personal information is collected and handled by Packetlabs Pty Ltd. (ABN 14 691 178 542) in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”).

Collection, Use and Disclosure

We collect, hold, use, and disclose personal information about you for the purposes described in the “Personal Information” and “Use of Your Personal Information” sections above, including to assess and provide penetration testing and related cybersecurity services, and for direct marketing purposes as described below. We only collect sensitive information (as defined under the Privacy Act) with your consent or as otherwise permitted by law.

Automated decision making

We use personal information in the operation of computer programs to make, or do something directly related to making, a decision that could significantly affect the rights or interests of an individual.  The types of personal information we use in the operation of these kinds of computer programs include HubSpot and Gong.

The kinds of decisions we make solely by the operation of such computer programs include hiring and information storage.

Direct Marketing

Where we send you direct marketing communications, you may opt out of receiving further such communications at any time using the unsubscribe mechanism included in those communications or by contacting us at privacy@packetlabs.net, consistent with Australian Privacy Principle 7.

Overseas Disclosure

As described in the “Cross-Border Transfer and Storage of Personal Information” section above, we may disclose your personal information to related entities and service providers located outside Australia, including in Canada, the United States, and Germany. Before doing so, we take reasonable steps to ensure that these overseas recipients handle your personal information in a manner consistent with the APPs, including through contractual arrangements, except where an exception under APP 8.2 applies.

Data Breach Notification

If we experience a data breach involving your personal information that is likely to result in serious harm, we will notify you and the Office of the Australian Information Commissioner (“OAIC”), where required, in accordance with the Notifiable Data Breaches scheme under the Privacy Act.

Access, Correction, and Complaints

You may request access to or correction of your personal information as described in the “Access, Correction and Accuracy” section above. If you have a concern about how we have handled your personal information, please first contact us at privacy@packetlabs.net so that we can attempt to resolve it directly. If you are not satisfied with our response, you may lodge a complaint with the OAIC at oaic.gov.au/privacy/privacy-complaints or by calling 1300 363 992.

Resolving Privacy Concerns

We aim to respond in a timely manner to your questions, concerns and complaints about the privacy of your personal information. For any questions, concerns, complaints, or additional information, or to request access to or correction of your personal information, please contact our Privacy Officer as described in the “Contact Us” section below.

If we are unable to resolve your privacy concerns directly: