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Black Friday Cyberattacks: A History

Black Friday Cyberattacks: A History

Thanksgiving and Black Friday are important days for retailers and consumers alike, but they’re also key dates for cybercriminals.

During these periods, the explosion of online shopping, and the rise of transaction volumes make them a prime target for cyberattacks.

Historical Black Friday Cyberattacks

Today, we look back at 5 of the major holiday attacks from years gone by (and the fallout from them.)

1. Macy’s Magecart Attack (2019)

In November 2019, Macy’s became a victim of a Magecart attack just before Black Friday. Hackers injected malicious code into the company’s online payment system, allowing them to skim customers’ credit card information directly from the checkout page.The stolen data included credit card numbers, expiration dates, and verification codes, all captured during the purchasing process.

Although Macy’s did not disclose the exact number of victims, it is estimated that thousands of customers were affected. This breach resulted in significant damage to the company’s reputation, forcing Macy’s to notify affected customers and offer identity protection services at the height of the shopping season​.

2. Target Data Breach (2013)

One of the most infamous Black Friday-related cyberattacks was the Target data breach, which began over the Thanksgiving weekend in 2013. Hackers infiltrated Target’s network by using stolen credentials from a third-party vendor, installing malware on the retailer’s point-of-sale (POS) systems.

This breach allowed attackers to steal 40 million credit and debit card records and 70 million additional personal records, such as customer names, addresses, and phone numbers. The financial cost of this attack was immense, with Target settling for $18.5 million across multiple states. Over 110 million individuals were affected, making it one of the largest breaches in retail history​.

3. San Francisco MUNI Ransomware (2016)

In 2016, the San Francisco Municipal Transportation Agency (MUNI) was struck by a ransomware attack during the Thanksgiving weekend. The ransomware, known as Mamba, encrypted over 2,000 of MUNI’s systems, including its ticketing machines, which led to passengers riding for free as the agency couldn’t process fare payments.

The attackers demanded 100 Bitcoin (approximately $73,000 at the time) to decrypt the data, but MUNI refused to pay the ransom. Though no sensitive customer data was compromised, the attack severely disrupted service for over 700,000 daily passengers, resulting in significant recovery costs​.

4. PlayStation Network DDoS Attack (2015)

On Black Friday in 2015, Sony’s PlayStation Network (PSN) experienced a major outage, with Lizard Squad claiming responsibility. The attack led to significant disruptions across both the U.S. and Europe, affecting account sign-ins, online multiplayer, and new console registrations.

Many users initially believed the outage was due to the surge of Black Friday traffic, but later that day, a Twitter user, @chippyshell, who claimed to be the founder of Lizard Squad, tweeted “PSN #OFFLINE #CHIPPY #LIZARDSQUAD.”This tweet was retweeted by Lizard Squad’s official account, boosting visibility for the group.

5. Neiman Marcus Data Breach (2013)

In 2013, around the same time as the Target breach, luxury retailer Neiman Marcus was also hacked. Like Target, Neiman Marcus had malware installed on its POS systems, which harvested payment card data from customers who shopped during the Black Friday period

.In total, about 350,000 payment cards were compromised, with 9,200 of those cards being used fraudulently. The breach cost Neiman Marcus significant legal and recovery expenses, emphasizing the vulnerability of retailers during the holiday shopping season​.

Black Friday Cyberattacks: The Statistics

Statistic

Impact

692% increase in phishing attacks during Black Friday week compared with an early November baseline.

Attackers intensify efforts around holiday shopping , with phishing being a core weapon.

327% rise in Christmas-themed phishing attacks worldwide.

Holiday-themed lures (discounts, deals, shipping notices) significantly increase scam volume.

Phishing and holiday-themed scams account for 42 % of Black Friday–specific threats, with 32 % targeting digital wallets and payment systems in 2025.

Shoppers’ payment methods and online wallets become a frequent target, making risk to payment and financial data spike.

Over 6.4 million phishing attempts and more than 2 million attacks targeting shoppers and digital marketplaces globally by late 2025.

The volume of attacks rises dramatically with the e-commerce surge, with even non-retail sectors indirectly exposed.

Many more fraudulent domains (impersonating legitimate brands) are registered in the weeks leading up to Black Friday.

Brand impersonation and fake store fraud become critical risks for shoppers and merchants alike.

Industry analysts expect overall cybercrime and fraud activity during Black Friday and Cyber Monday to outpace legitimate shopping growth.

Holiday shopping periods remain one of the highest-risk windows of the year for cyber events.

Conclusion

Historical Black Friday cyberattacks showcase an annual spike in attempted cyberattacks.

How ready is your team for the next attempted breach?

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